Circular Coffee
Reground is supporting roasters to bring their coffee full circle: from the farm to the cup and back to the garden again.
Every year, Australia produces an estimated 75,000 tonnes of ground coffee waste.
Integrating Reground’s certified community service into your sales offering is about sustainability — it is also a strategic advantage that sets you apart in a competitive market.
Shape the future of sustainable coffee
In today’s market, wholesale and retail customers are increasingly aware of their coffee's origins, treatment processes, and the well-being of coffee farmers. However, the focus is shifting towards the next critical question: what happens after use?
How do we manage and treat waste products, and what are the environmental implications of these processes? While some cafe owners and customers understand the journey of their beans, the true value lies in engaging with and sharing the end-to-end story of a product—a comprehensive narrative from farm to cup and back to the farm again.
Environmental Benefits
Demonstrate end-to-end care for your product. Actively take steps toward climate action by rescuing ground coffee from landfill and diverting harmful greenhouse gas emissions.
Promotional Benefits
Be recognised as a first-mover, leading the charge in positive change. Forge deeper relationships with your clients through shared values and positive impact.
Commercial Benefits
Leverage key impact data to support your Environment, Sustainability, and Governance (ESG) reporting for all participating cafes.
Earn the Reground certification for your business and participating cafes.